Medscape
This project followed the CBS HealthWatch redesign. The primary goal was to unify both sites onto the same platform which would allow business goals of cross linking the sites and content. The logo was designed by SiegalGale. Motivo also played the primary design role, but budget constraints meant the heavy lifting had to be done in-house.
This project followed the CBS HealthWatch redesign. The primary goal was to unify both sites onto the same platform which would allow business goals of cross linking the sites and content. The logo was designed by SiegalGale. Motivo also played the primary design role, but budget constraints meant the heavy lifting had to be done in-house.
Role(s):
Creative Director, Designer, Coder
Creative Director, Designer, Coder
Skills:
Photoshop, xHTML, CSS, ASP, JSP, Information architecture, GUI-design, Prototyping, Focus-group testing, Usability testing
Photoshop, xHTML, CSS, ASP, JSP, Information architecture, GUI-design, Prototyping, Focus-group testing, Usability testing
Challenges:
In addition to coordinating Editorial, Sales, Marketing, Advertising, Executive, and IT requirements, Medscape was a hard-coded website entailing thousands of HTML pages. Shifting business goals meant in-house designing of the site header.
In addition to coordinating Editorial, Sales, Marketing, Advertising, Executive, and IT requirements, Medscape was a hard-coded website entailing thousands of HTML pages. Shifting business goals meant in-house designing of the site header.