BioInsights
When working on brand identity, I feel it's important to try and sum up a company in a single image...Apple Inc's logo, the Nike swoosh, etc.. While my partner at Dobsonfly design was working on concepts for BioInsights, he started to incorporate a light bulb. I suggested "hanging" an outline of the bulb off the logo. A few versions later, and we had a great logo AND an icon to represent the company's brand.
When working on brand identity, I feel it's important to try and sum up a company in a single image...Apple Inc's logo, the Nike swoosh, etc.. While my partner at Dobsonfly design was working on concepts for BioInsights, he started to incorporate a light bulb. I suggested "hanging" an outline of the bulb off the logo. A few versions later, and we had a great logo AND an icon to represent the company's brand.
Role(s):
Consultant, Designer, Coder
Consultant, Designer, Coder
Skills:
Photoshop, xHTML, CSS, Information architecture, GUI-design
Photoshop, xHTML, CSS, Information architecture, GUI-design
Challenges:
The company was just starting up in the bio-tech industry, but was focusing on training and job placement for bright, young minds. Many logo concepts had to be developed for the client before settling on the light bulb.
The company was just starting up in the bio-tech industry, but was focusing on training and job placement for bright, young minds. Many logo concepts had to be developed for the client before settling on the light bulb.