Eflip
Eflip was an early concept for a flip book...a collection of content including text, images, and ostensibly other media types that were organized by category or chapter. From the start, the logo was designed to convey the "flip" action of a flip book. The final logo used Helvetica Black and the "E" was flipped...both conveying the flipping action, and also providing an icon for branding purposes. This project also included website design, and UI design for the flip book program.
Role(s):
Designer, Coder
Skills:
Photoshop, xHTML, GUI-design, Prototyping
Challenges:
The logo was relatively easy to develop. The interface for the flip book was the biggest challenge trying to provide a granular design that could scale up in a JAVA environment based on the flip book content.